Advertising is an essential part of business. A reputable advertising person or agency will help you develop and pass the right message to your audience. In Brazil, such a person is Jose Henrique Bhorhi of Mullen Lowe Brazil. For Brazilian advertising solution lies with Jose, Jose Henrique Bhorgi, CCO and co-CEO of Mullen Lowe Brazil, an advertising agency situated in Sao Paulo.
An experienced entrepreneur and advertising professional, Jose Henrique Bhorgi is committed to helping business owners and organizations achieve their intended purpose through advertising. He has the skills and resources to develop content that meets the client’s needs and implement an effective advertising campaign. Jose Henrique Bhorgi is one of the brightest individuals in Brazil who has helped many businesses grow through his extraordinary advertising skills.
Coming from a country with a high level of violence against women, Jose and his advertising agency, Mullen Lowe Brazil has helped to create awareness to stop violence against women. The company has developed several videos and other content for various media houses intended to pass this crucial message.
In one of its videos for the CLAUDIA magazine’s GrupoAbril the message shows the 15-second duration it takes for another case of assault against women. This video was played on the International Women’s Day to help spread the message and make women aware of the extent of violence against them.
About Mullen Lowe Brazil
Mullen Lowe Brazil is a large advertising agency located in Sao Paulo Brazil. It also has an office in Rio de Janeiro. Initially known as Bhorgi Lowe, it was formed as a result of the merging of Lowe, a multinational agency and Bhorgierh Creative Intelligence. Lowe and Partners, the owner of the agency in 2015 joined Mullen US thus forming Mullen Lowe Group. Its Brazilian branch was thus called Mullen Lowe Brazil.
The company specializes in media, advertising, activation, planning and creation of digital content. Due to its role in creating publicity for various issues affecting society and branded content, the company has won several prizes. It was awarded four awards from The Colunistas Award, which is the oldest, largest and traditional marketing communication prize in Brazil.
The most important aspect of a business is actually bringing in the customers and making in the sales. Therefore, it is important for people to know about the company. Lori Senecal understands the importance of bringing in the customers. However, she also understands the importance of speed when it comes to bringing in the customers. People have to make tons of money at a fast rate so that they can continue on with their business and even pay for more expenses. As many experienced business owners would say, time is money. This is why they need advertising agencies that are going to work at a fast pace in coming up with a campaign that is creative.
In a report by Adweek, even though Lori Senecal works very fast in bringing forth advertising campaigns, she is also very creative and thorough in the work she does. Lori Senecal is also an effective leader in that she shows a lot of compassion. She knows her own strengths and weaknesses. Lori Senecal also encourages people to know theirs. One thing that she is willing to help people with is finding their own passion and other things. Lori also encourages people to not be limited by any label. Given that she has described herself as an introvert, she has been faced with a lot of challenges that have been given to her by society and their demands.
According to Fast Company, one thing that she is showing is that there is room for more than one type of personality to succeed and thrive in any type of industry. The only thing is that the person has to work really hard. As a matter of fact, whether one is introverted or extroverted, all successful people have one thing in common. They have diligence in common. They knew what they were after and they pursued it until they were satisfied with the results that they have.
In the world of advertising, the requirement of success is that people work very fast. When a lot of good work is done at a quick rate, then the profits could really come in and people will be able to enjoy the prosperity that their advertising campaign has given them.
Alexander Gama is the founder and CEO of the Brazilian-based Neogama Advertising Agency. He was born in Rio de Janeiro, Brazil in 1958. Gama is the former CEO of BBH and the only Brazilian member of the Global Creative Board. He is an advertising and propaganda graduate from Fundacao Armando Penteado.
Gama’s Advertising Career
Gama’s career started at Standart Ogilvy where he served as a writer in 1982. From 1990 to 1994, he was a copywriter at DM9. He once served as the vice president of creation at AlmaBBDO. In 1996, Gama became the president of Young & Rubicam. He quit this position in 1999 to establish Neogama.
In 2004, Gama acted as the chairman of the jury at the International Film Jury of the British Association festivals held in 2004. Gama became a member of the Board of the Brazilian Association of Advertising Agencies in 2012. He entered into a partnership deal with the Briggs Automotive Company in 2014. In the same year, he founded VIOLAB instrumental guitar project.
Alexandre Gama and his agency, Neogama, have been recognized for many domestic and global awards. In 2003, Neogama won two Golden Lions in Press and Film categories at Cannes festival. In 2007, he was recognized at Cabore Awards as the Manager of the Year in the Communication Industry.