The Brazilian Advertising Icon: Alexandre Gama

Alexander Gama is the founder and CEO of the Brazilian-based Neogama Advertising Agency. He was born in Rio de Janeiro, Brazil in 1958. Gama is the former CEO of BBH and the only Brazilian member of the Global Creative Board. He is an advertising and propaganda graduate from Fundacao Armando Penteado.

Gama’s Advertising Career

Gama’s career started at Standart Ogilvy where he served as a writer in 1982. From 1990 to 1994, he was a copywriter at DM9. He once served as the vice president of creation at AlmaBBDO. In 1996, Gama became the president of Young & Rubicam. He quit this position in 1999 to establish Neogama.


In 2004, Gama acted as the chairman of the jury at the International Film Jury of the British Association festivals held in 2004. Gama became a member of the Board of the Brazilian Association of Advertising Agencies in 2012. He entered into a partnership deal with the Briggs Automotive Company in 2014. In the same year, he founded VIOLAB instrumental guitar project.


Alexandre Gama and his agency, Neogama, have been recognized for many domestic and global awards. In 2003, Neogama won two Golden Lions in Press and Film categories at Cannes festival. In 2007, he was recognized at Cabore Awards as the Manager of the Year in the Communication Industry.