When you think of lip balm products, what brands tend to come to mind? More than likely you’ve probably guessed Chapstick, Burt’s Bees, or Blistex. These are all good brands and they have been around for nearly a century. Unfortunately, these brands haven’t evolved with the time. Like the old saying, “if a shark stops swimming the it will die.” This notion rings true on all levels and it’s personified here the best. Evolution of Smooth has taken the top spot and it blowing everybody away with it’s eclectic sense of style. Evolution of Smooth is a New York City based company that has been around since 2009. In this short period of time it has grown into a major player on the lip balm scene. As of today, EOS sells over 1 Million products on a weekly basis, which has made it into the best selling lip balm of today.
Moving this many units isn’t by change as the brand has used some of the best strategic marketing in the business. The under 35 demographic is heavily influenced here as these rather young adults can’t seem to get enough of the orb shaped goodies. Being 95% organic only adds to it’s beneficial list as the products are full of vitamins, minerals, antioxidants, and shea butter. All are tried and true natural healers that needs no introduction. Social media plays a critical role as well it hosts some of the most loyal fans/subscribers of today. One Facebook photo of EOS’s pink lip balm set the world on fire with 44,000 likes.
There is a new sheriff in town and EOS is leading by example. Projected sales of the products are looking to triple over the next 3 years and potentially turn into a billion dollar business.
For more info, visit Evolution of Smooth.ca.