How Technology and Fashion Complement Each Other

The fashion and technology industries have seen numerous changes over the years. The two industries grow together because they complement each other. Chris Burch, the CEO of Burch Creative Capital, recently discussed the growth of the two industries from the 70s to today.


The Past


In the 70s, the boom box became all the rage because it allowed people to carry their favorite music and record it as it plays. In the 80s popular movies infused boom boxes into their story lines hence popularized the concept of carrying one. In the 90s, the Walkman was created and replaced ten years later by the iPod. This proves that technology grows in proportion to popularity.


The Present


Today, the synthesis of fashion and technology is underway. Fashion designers use technology to create innovative and functional products. Dutch fashion designer, Anouk Wipprecht, believes that technology is an exciting playground that allows designers to experiment and be rewarded with endless possibilities. She has designed the DareDroid, an innovative drink-making dress, and the pseudomorphs, a self-painting dress.


The Future


Fashion advances using technology will be used to create protective products in future. Terese Alstin and Anna Haupt created a fashionable airbag worn around the neck that deploys in a crash to protect the cyclist’s head. On the other hand, Kevin Cannon and Ashwin Rajan created Frontline Gloves worn by firefighters and can be used to communicate effectively using hand gestures.


Emma Whiteside and SegraSegra are using recycled materials to create remarkable fashions. Another designer, Soledad Martin, is designing a shoe prototype that can charge cell phones while running or walking. This shows that technology and fashion grow together and can be used to make the world a more creative, beautiful, and protected place to live.


Christopher Burch


Christopher Burch is the CEO and founder of Burch Creative Capital. He has infused his entrepreneurial values and vision for innovation into the company’s investment philosophy. Burch has a keen eye for new market opportunities, creativity, support and scale, incubation, and identifying disruptive brands with a positive lasting impact on the lives of consumers.


Burch started his entrepreneurial career in 1976 while still a student at Ithaca College. He teamed up with his brother, Bob, and invested $2,000 into Eagle’ Eye apparel. Eventually, they successfully grew the company into a $165 million venture before selling it to Swire Group. Today, Burch has a diverse investment portfolio with huge investments in international and domestic real estate. His other investments include Nihiwatu, Cocoon9, and ED by Ellen DeGeneres.