Desiree Perez, the Strong Influence Behind Tidals Success

Desiree Perez, a dynamo in the music industry, a person who is definite numbers cruncher as well as a very tough negotiator. This is preciously why Jay-Z the owner of Tidal hired her to put his company on top. With her strong personality and her leadership skills, she knows the way to rejuvenate and revive Tidal.


During the last few years the management staff has stepped down and been replaces a few times, however, Jay-Z, the founder of Tidal was not one bit deterred by these events. Tidal is not just surviving now, it is thriving with the help and expertise of Desiree Perez.


Des and Jay-Z have been friends and in the media business for a long time. Perez and her husband Juan Perez manage Roc Nation Sports, which is also owned by Jay-Z, therefore this qualifies her to with her first-hand information to run Tidal.

Visit and learn more about Des Perez.


Over the years, she has helped music artists to excel in their careers, and they will tell you that it is due to the expertise and strong will of Des Perez. She was Jay-Z’s mentor as a rapper and is now helping him with the music streaming industry.

Just a few of her successes was in helping Beyonce´ in the arrangement of the Formation tour. She also was instrumental in Rihanna’s deal with Samsung.


According to, Music streaming is a highly-competitive business and Tidal has had to make an impression against their rivals, like Apple Music and Spotify. Tidal’s updated services have refined the music experience with a focus on what’s new and what’s next. They offer a list of new releases, found on Tidal Discovery, Tidal Rising is focused on the rising artists of today, and then there is Tidal X which is their main path and deals with exclusive live performances.


In other words, if you want to succeed in the music industry, Desiree Perez would be the woman to know. After all, she is called “Babe Ruthless” by the N.Y Daily News.  Click here.


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